Scarfe Design — Brand Identity & UI/UX Design

POSITIONING A UNIQUE IDENTITY

CLIENT

Magic Sauce

Brand Identity

Brand Partner

Web Design

Web Build

Product Design

I partnered with Magic Sauce from day one, shaping not just the visual identity but the strategic foundation behind it. That meant embedding as a long-term design partner: advising on brand positioning, helping craft the MVP experience, and building a design system with the infrastructure to scale alongside the product.

The result is a brand that resonates beyond the interface, one that's helped Magic Sauce build a community of 300+ founders and investors, and continues to evolve with every product iteration.

POSITIONING A UNIQUE IDENTITY

CLIENT

Magic Sauce

Brand Identity

Brand Partner

Web Design

Web Build

Product Design

The result is a brand that resonates beyond the interface, one that's helped Magic Sauce build a community of 300+ founders and investors, and continues to evolve with every product iteration.

THE CHALLENGE

Magic Sauce came to us pre-brand with no visual language, no identity system, no design direction. Everything needed to be created from scratch in a way that could scale with the product and hold up under investor scrutiny from day one.

The brand needed to resonate with founders ready to adopt a new tool, while simultaneously building the credibility and confidence that gets investors in the room. Striking that balance between approachable product and a serious business was central to every design decision we made.

Magic Sauce visual identity system across touchpoints